McCormick L.A. is a life-saver for both small business owners and local nonprofit promoters for providing no-nonsense, effective promotional advice that saves money, time, and headaches. An accomplished public relations consultant and trainer, Leslie A.M. Smith is recognized for her ability to take complex concepts and explain them simply–without jargon and confusing acronyms. She took her simple and effective advice to a published format in 2020 and authored "Laws of Promotion." This 50-page guidebook is perfect for both start-ups and established small businesses. Solutions oriented, McCormick L.A. offers strategic marketing plans, public relations tactics including media relations and community outreach, and branding.
5.0
Based on 11 reviews
